The Ultimate Guide to Calculating Marketing Campaign ROI
The Ultimate Guide to Calculating Marketing Campaign ROI Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data you have, the more powerful and precise […]
IDC Worldwide Human Capital Management and Payroll Applications Software Market Shares, 2020
IDC Worldwide Human Capital Management and Payroll Applications Software Market Shares, 2020 HCM and payroll vendors have had to meet new customer demands as organizations return to the workplace or set up hybrid schedules. This IDC report explains how: Vendors have stepped up to support new ways of working Leading vendors compare in terms of […]
Ludicrously Fast Analytics: A 5 Step Guide for Developers of Modern Applications
Ludicrously Fast Analytics: A 5 Step Guide for Developers of Modern Applications This eBook tells the story of three superstar application developers – Jack Ellis from Fathom Analytics, Josh Blackburn of IEX Cloud and Gerry Morgan of DailyVest – who hit the accelerator on the analytics within their SaaS products by improving the experience and […]