Planning & Execution Guide logichron
Active planning for tech companies Planning and Execution in a Changing World Can your planning systems keep up with new realities? If you don’t have a strategy for connecting the way you plan to the way you execute and analyse, the answer is no. Read this guide to discover how a new approach to planning […]
The Ultimate Guide to Calculating Marketing Campaign ROI
The Ultimate Guide to Calculating Marketing Campaign ROI Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data you have, the more powerful and precise […]
Practical Steps to Business Agility: An Essential Guide to Active Planning for Financial Services
Practical Steps to Business Agility: An Essential Guide to Active Planning for Financial Services Make the case for agile planning at your organization. To stay competitive in today’s world, financial services organizations need to be able to pivot quickly with data-driven insights. This guide outlines three steps to break down the spreadsheet status quo and […]