The Ultimate Guide to Calculating Marketing Campaign ROI
The Ultimate Guide to Calculating Marketing Campaign ROI Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data you have, the more powerful and precise […]
5 Reasons why insurers should modernise their claim payment process
5 Reasons why insurers should modernise their claim payment process Empower yourself and your business with PayPal’s latest eBook 5 reasons why insurers should modernise their claim payment process’ where you’ll learn how to: keep up with changing demographics, improve customer satisfaction, reduce claim expenses and deliver fast claim payment. Download eBook First Name Last […]
Practical Steps to Business Agility: An Essential Guide to Active Planning for Financial Services
Practical Steps to Business Agility: An Essential Guide to Active Planning for Financial Services Make the case for agile planning at your organization. To stay competitive in today’s world, financial services organizations need to be able to pivot quickly with data-driven insights. This guide outlines three steps to break down the spreadsheet status quo and […]